AI Insights · Timothy · January 2023
Top 5 Beauty Retail Apps in Russia Q4 2022: Performance Overview
Discover the performance trends of the top 5 beauty retail apps in Russia during Q4 2022, including downloads, revenue, and active users.
In Q4 2022, the top 5 beauty retail apps on a unified platform in Russia demonstrated varied performance in terms of downloads and active users. Here’s a detailed look into their weekly trends based on data from Sensor Tower.
ИЛЬ ДЕ БОТЭ косметика и духи showed a notable upward trend in weekly downloads, starting at 2.9K in late September and peaking at 17.2K in mid-December. Active users also increased significantly from 7.3K to approximately 38.1K by the end of December.
Notino: profumi e cosmetici experienced modest weekly downloads, fluctuating between 76 and 354. Active users saw slight variations, starting at 1.8K in late September and ending at around 1.4K in late December.
Lush Fresh Handmade Cosmetics had relatively low weekly downloads, with numbers ranging from 34 to 103 throughout the quarter. Active users maintained a stable range, moving between 54 and 91.
Nykaa – Makeup/Beauty Shopping saw minimal download activity, starting at 8 and peaking at 13 in December. Active users hovered around 50 to 70 throughout the quarter, showing little fluctuation.
Nykaa Fashion - Shopping App had sparse download data, with a peak of 10 in mid-December. Active users were consistent, ranging from 10 to 22 over the quarter.
For more detailed insights and comprehensive data, visit Sensor Tower.
